This is a hefty shot against Facebook whose longtime goals have included connecting users to one another. SnapMap makes it easier for users to interact with each other in the real-world, rather than being confined to the app. The app is moving from being a social media activity to a social media utility. This update brings an entirely new experience for Snapchat users. You can tap on their map icon to allow private messaging, enabling users to meet up or create plans. The SnapMap feature will then appear and you’ll be free to scroll around the map, view where your friends are, and watch their stories. To use SnapMap, simply “pinch” your screen while on your camera in Snapchat, as if you were zooming out of a picture. This brings real-world interaction to the social media app, changing the landscape and user experience within Snapchat dramatically. You can also specify who gets to see your location and whether they can see what you post. The map updates your location every time you use the app, and enables you to see not only where your friends are, but also what content they are posting at their respective locations. The update allows users to not only view where their friends are, but also allows viewing their stories posted at those locations. SnapMap, released on Wednesday, will allow for users to see their friends on a real-time map.
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